I heard a snippet on the radio this evening about the Spice Girls, they are, it would seem, releasing a “Best of the Spice Girls” CD (one can only assume that it is a blank CD) exclusively into Victorias Secret stores in the U.S. to drum up interest in a format that is, frankly, dying.
I was struck by thought that the music industry as a whole isnt reacting terribly quickly, or indeed at all, to the changing face of music sales. I mean honestly, who the fuck wants to buy a “best of” CD when you can go and purchase the tracks you ACTUALLY LIKE from say, iTunes, and not pay the other 14 quid for the audio-cruft filler that invariably makes up the rest of the disk.
I know that this affects all album sales but the the “best of” CD is something that seems suddenly utterly antiquated in the face of our new “on demand” buying habits.
It seems that Victorias Secret have stumped up £5,000,000 for the right, no, the privilege, to flog the CD alongside their flimsy undergarments, and I rather think that they have been fleeced.
Perhaps the Spice Witches record company reasoned (correctly) that the sales revenue from a regular CD launch would be less than the revenue generated by forcing them to go on the game, and hence hoodwinked some slow witted marketing oaf into believing their hype…..
